25H is a men’s skincare brand that provides easy-to-use products tailored to men’s daily habits and lifestyle. Its product range includes powder cleanser and moisturizer, designed with practicality and effectiveness in mind to suit modern men’s grooming routines. As a Project Manager, I was responsible for leading campaign execution including #CumukAntiMainstream, managing project timelines, and coordinating creative deliverables to ensure consistency across platforms. I also streamlined collaboration within the team to translate 25H’s brand values into clear and impactful communication, helping position the brand as a go-to skincare choice for men.