Toyota

Brief, As one of the leading automotive brands in Indonesia, Toyota believes its responsibility goes beyond selling vehicles, it includes fostering a culture of safe and respectful driving. 

Idea, One persistent issue on Indonesian roads is lane hogging, where drivers occupy the right lane, meant for overtaking, for prolonged periods without reason. This inconsiderate behavior leads to traffic congestion, road rage, and even accidents.through the campaign “Right When Needed, Left as Preferred” (“Kanan Seperlunya, Kiri Sepuasnya”), Toyota reframes road etiquette as a matter of empathy, not just regulation. The idea invites drivers to see driving as a collective experience, a shared rhythm where everyone’s awareness keeps the journey smooth and safe. By combining educational storytelling, visual metaphors of shared space, and community engagement around mindful driving, Toyota positions itself not only as a car manufacturer but as a driver of better behavior on the road.

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