Anthem Lab is a casual footwear brand that blends everyday comfort with cultural influences in fashion. With its focus on design, versatility, and identity, Anthem Lab aims to create shoes that are not only stylish but also expressive of a lifestyle rooted in culture and creativity. As a Project Manager, I was responsible for overseeing campaign development from concept to execution, coordinating timelines, guiding the creative team, and ensuring seamless integration between strategy and design. I also managed workflow efficiency and aligned deliverables with Anthem Lab’s vision to strengthen its positioning as a culturally inspired casual footwear brand.